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  • Writer's pictureHwang hyun Cho

MORAI Launches German Subsidiary to Strengthen European Market Presence



MORAI, a leading provider in autonomous driving simulation platforms to verify the safety and reliability of autonomous systems (automotive, UAV, maritime, robotics), announced today the launching of its new subsidiary in Munich, Germany, marking a significant expansion of its business within the European and Middle East (EMEA) markets. The company has named Thomas Guntschnig as the Managing director of EMEA, underlining its dedication to enhancing operations and deepening market penetration across Europe.


MORAI is a leader in the South Korean market, providing autonomous driving simulators and digital twin technologies for different industries to over 120 companies, including Hyundai Motor Group, Samsung Heavy Industries, and Samsung Engineering. Building on this domestic success, MORAI is strongly expanding into the U.S., Europe, and the Middle East. This strategy involves aligning the company's structure to better suit global business operations needs and boosting its competitive edge through strategic regional presences. The launch of the German subsidiary is pivotal in MORAI’s strategy to strengthen its European and Middle East market entry and expansion efforts.


Thomas Guntschnig will lead MORAI's operations across EMEA (Europe, Middle East, Africa) region, focusing on market expansion, cultivating customer relationships, and fortifying strategic alliances with enterprises, research, standardization institutes and regulatory authorities. Thomas, an expert in ADAS, autonomous driving, simulation, and virtual validation was holding several roles at AVL, one of the world's leading mobility technology companies for development, simulation, and testing in the automotive industry and in other sectors. He particularly worked on innovative tools and methods managing efficient test processes and enabling virtual testing during the development and validation of powertrains, ADAS and autonomous driving. Thomas is actively involved in key regulatory and standardization organizations, including the International Alliance for Mobility Testing & Standardization (IAMTS) and SAE International and runs his company GNT Mobility which fosters the introduction of next-generation mobility solutions.


JiWon Jung, CEO of MORAI, said, "The launch of our subsidiary in Germany and the integration of Thomas Guntschnig into our team are crucial for enhancing our footprint in the European market and evolving our global business strategies. Thomas's extensive industry experience and expertise will be vital as we actively seek to capitalize on new business opportunities throughout Europe. Additionally, our participation in the ADAS & Autonomous Vehicle Technology Expo 2024 Europe will allow us to introduce MORAI's state-of-the-art simulation technologies to global industry leaders, fostering new collaborations and spearheading innovations in future mobility."





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